Creative studio · Kochi, KeralaStrategy / Creative / Growth
One independent team

SMALL CUP.BIG IMPACT.

Bold ideas, sharp strategy and creative work that stays with people.

Explore our work

MADE TO MAKE
YOU LOOK.STRATEGY / DESIGN / GROWTH

100+BRANDS
WORKED WITH

INDEPENDENT CREATIVE POWERHOUSE
KOCHI, KERALAScroll to explore

01 / Who we are

A little cup.
A lot of nerve.

Founded and operated in Kochi, Kerala — still hungry for the next great idea.

Cutting Chaai brings brand thinking, design, content and performance under one roof. We turn customer insight into work people notice — and businesses can measure.

100+Clients we have worked with

8Services under one roof

9+Industries served

Across industries Healthcare · E-commerce · Quick commerce · FMCG · Finance · Education · Mobile apps · Fashion · Hospitality

Our story

THE STORY / 01

Kochi, Kerala

Homegrown.
Full of ideas.

Cutting Chaai was founded in Kochi with one belief: a good idea can make a big difference, whatever the size of the brand.

01 — 03

THE STORY / 02

Across categories

Ideas with
some bite.

From food and hospitality to healthcare and commerce, we help brands grow with strategy, design and campaigns made to connect.

02 — 03

THE STORY / 03

Ideas everywhere

Still
brewing.

100+ clients. Nine-plus industries. One close-knit team connecting strategy, creative thinking and measurable growth.

03 — 03

02 / What we do

One partner from the first spark to the final result. Pick what you need; we'll connect the dots.

Everything
under one roof.

Research, positioning and a clear point of view. We find what makes your brand matter to the people you want to reach.

Research / Positioning / Brand voice

Identity, packaging, photography and design systems with character — made to work everywhere your brand appears.

Identity / Packaging / Photography

Media strategy, paid campaigns and ongoing optimisation built around meaningful, measurable outcomes.

Meta / Google / Marketplaces

Always-on storytelling, content calendars and community care that keep the conversation moving.

Content / Community / Campaigns

Campaign ideas, copy and high-impact visuals made for the moment, the medium and the audience.

Campaigns / Copy / Digital creatives

From the first frame to the final edit, we make videos that tell the story and hold attention.

Concept / Production / Edit

Press outreach, influencer collaborations and stories that earn credibility — backed by a network of 2,500+ PR professionals.

Media / Influencers / Reputation

Search visibility, marketplace content and conversion-focused storefronts that help people find and choose your brand.

SEO / Quick commerce / E-commerce

Explore all services

03 / Selected work

Proof in
the making.

01 / Sports & lifestyle TenXU campaign creatives featuring cricket and sports footwear

TenXU

Campaign creatives, video content and key visual adaptations that bring purposeful performance to life.

Creative / Video

02 / Quick commerce Swiggy Food, Instamart and Scenes campaign creatives

Swiggy

Campaign-led creatives across Swiggy Food, Instamart, Dineout and Scenes — made for app, social and digital.

Creative / In-app

03 / Private label Noice ice cream, beverage and dairy packaging

Noice

Packaging and product imagery designed to stand out on the shelf and on screen.

Packaging / Content

04 / Private label Supreme Harvest dry fruit and staples packaging

Supreme Harvest

Premium packaging and quick-commerce listings that communicate freshness, quality and trust.

Packaging / E-commerce

05 / Quick commerce Flipkart Minutes festive and pantry campaign creatives

Flipkart Minutes

Festive and everyday creatives that capture attention and drive engagement.

Creative / Digital

06 / FMCG

Gold Winner

End-to-end creative support, from print advertising to digital formats.

Print / Creative

07 / FMCG

Aditi Marvel

A 360-degree, influencer-led and performance-driven campaign that built awareness and footfall in the local FMCG market.

Influencer / Performance

08 / FMCG · UAE Cucina nuggets and shawarma campaign creatives

Cucina

Location-specific awareness campaigns across quick-commerce platforms and supermarkets in the UAE.

Quick commerce / Creative

09 / FMCG

Savorit by Naga Foods

Targeted Amazon ads and third-party campaigns that drove high-end sales with premium positioning.

Amazon ads / Performance

10 / FMCG

Melam social media and e-commerce creatives

Melam Foods

A 360-degree campaign with digital creatives and e-commerce artworks balancing heritage and modern relevance.

E-commerce / Social

See all our work 01 / 10 — Scroll to explore

Good company to keep

SwiggyMarriottMelamFlipkart MinutesNjuzeLuLu HolidaysPandhal

04 / How we work

The cutting
chaai way.

Listen closely. Think clearly. Make boldly. Keep improving. Every good idea deserves a process that brings it to life.

01 /

Listen

Your audience, your market, what makes you different.

02 /

Plan

The right message, channels and path to your goals.

03 /

Craft

Content, visuals and campaigns made to connect.

04 /

Deliver

Execute, measure, learn and make the next move better.

05 / Your turn

Let's make
something
matter.

hello@cuttingchaai.in

Tell us about your brand.

Share a few details and we'll get back to you within one working day.

Cutting Chaai
Founded in Mumbai, 2015.
Based in Kochi, Kerala.

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